Contract formation: Was a valid contract formed between the buyer and
You will complete 2 written assignments on this case study. The papers will be graded using the rubrics posted under “Syllabus”. Annotated Bibliography The annotated bibliography should follow APA format and include 4 scholarly sources from UMUC’s Library which are relevant to the paper on the case study (websites and textbooks will not meet the […]
Buyer Behavior – Product Review
This assignment is designed to encourage students to explore the impact of buyer behaviour on marketing strategy through the examination of an actual product category. Working in groups, you are required to demonstrate the application of buyer behaviour concepts at various stages of an organisation’s marketing planning process. The discussion of concepts will help you […]