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Demographic variables are widely used by marketers to learn about

Demographic variables are widely used by marketers to learn about their customers’ differences in terms of age, income, gender, generations…etc.  write a minimum of seven (7) pages APA formatted paper discussing the differences between generation Y (Gen Y) and generation Z (Gen Z) in terms of their shopping behavior, buying habits, and attitudes toward brands and companies. 

Gen Y: Gen Y, or Millennials, were born between 1980 and 1994. They are currently between 25-39 years old.

  • Gen Y.1 = 25-29 years old (31 million people in U.S. as of April, 2020)
  • Gen Y.2 = 29-39 (42 million people in U.S. as of April, 2020 )

Gen Z: Gen Z is the newest generation to be named and were born between 1995 and 2015.

They are currently between 4-24 years old (nearly 74 million in the U.S.)

  • How would you use Hofstede Cultural Dimensions to learn about generation Y and Z  in different cultures?
  • Provide a brief comparison between Generational value to the Hofstede cultural dimension 

Please Refer to the screenshot posted and please make sure there is no plagiarism/copying/cheating.

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