APA formatting is required along with a cover page and a resource page which is not included in the final page count.
- The final paper should be approximately 10-12 pages.
- It should consist of the information from your milestone papers along with information from our discussion board postings.
- Feedback from the Milestone papers must be incorporated
- All key components of a marketing plan must be represented.
- Cover Page
- Table of Contents
- Company Overview/Executive Summary
- New Product or Redefined Product Summary (why is this important to introduce now? How does it support the mission, vision and core values?
- Competitor Analysis and Identifiable Gaps
- Target Market Determination
- The use of e-commerce and social media
- The marketing mix
- The promotional mix
- Consumer buying behavior
- The impact of the pandemic on the company’s approach to sales and marketing
- Product Lifecycle including the graph
- Measurements of success, metrics
- Resource Page
This is the final of the three milestone papers that will lead you to, and be part of, your final paper.
Using the approved company and product/service, you will answer the following questions:
- Define the 4 Ps for your product/service.
- How have the 4Ps of your product been influenced by the pandemic? Provide a detailed description for each.
- What promotional mix does the company employ? Do you see the elements of the promotional mix changing as we come out of the pandemic and buying perhaps shift to some degree again?